Are you intentional behind the camera? Do you know why or what is inspiring you to press the shutter? Many people love shooting film because it makes them more intentional with every shot, but the same principle applies to digital photography.

Intentionality will make you a better photographer no matter the medium you shoot. You'll be more present when you're behind the camera, your photo keep rate will increase, and you'll save time when culling. Knowing the purpose of every photo you deliver when telling a story adds a deeper meaning that will resonate with your clients and audience.

Intentionality has many layers. It's composing the shot and waiting for the magic moment that makes you feel something, knowing that the moment or emotion expressed deserves to be captured to last forever. It's also being aware of everything going on in the frame.

Have a reason for every artistic decision you make when shooting. Understand how your style of direction translates to your clients and how subtle nuances speak in the final image. Know why you're using specific camera settings, lighting choices, or locations.

Intentionality should start before even picking up your camera.
Be proactive in your client interactions by providing outfit inspiration and location recommendations with the ideal times to shoot at each place. You're the expert, and they trust your knowledge to guide them with the best advice for a spectacular session.

Photographers create their art in the moment, so slow down and take your time to craft your masterpiece. Be fully present and let your subjects and surroundings inspire you. Ensure any elements in the frame lend themselves to the story and your vision. Even if you've photographed the same location multiple times, approach it with fresh eyes and keep your mind open.

Build trust with your clients so they'll feel comfortable with your direction yet free to be themselves. Direct and compose, but allow space for authentic moments to happen. For portrait photographers, it's a skilled balance between creating moments and capturing them as they unfold.

It's your job as a photographer to create art that embodies your clients. Develop an understanding of what would be a genuine reflection of their personalities and work to capture it. Strive to provide prompts or poses that would come naturally to them.

Pay attention to the smallest of details. Be conscious of hand placements, horizon lines, facial expressions, and distracting objects in the background. Do whatever you can to capture the photo as close to perfect as possible to save you time in editing.

An intentional approach will bring your photography to the next level. Being conscious and deliberate with every decision will take you from being just a photographer to an artist.

Are you ready to change the way you approach a shoot? You can do it.

Cheers,
Your Ginger Team