You can only burn the candle at both ends for so long, so you need a sustainable and profitable business model for longevity. Even those who thrive on a packed schedule will eventually need a change of pace if they're in it for the long run.

Loving your job as a photographer is a blessing but comes with downsides. It's often difficult to separate work from your personal life when they're so closely connected. No matter how much you enjoy your profession, working more than you live is not a routine you'd want to keep forever.

A sustainable business model will ensure your business can consistently thrive without interfering with your personal life. A 24/7 working window is not sustainable and will only lead to burnout. Seasons of constant hustling are inevitable but not meant to be maintained. Figure out a system you can be excited about to live with long-term for longevity. 

Running yourself ragged could sacrifice your health and force you to take a step back anyway. Before you even reach that point, be aware of when you need rest and pay attention to signs of burnout. Study your business model and notice what areas give you life or leave you drained.

The ultimate goal is to make more income while working less. Can you increase your prices? How can you diversify your income? Can you build a team to lighten your load? If you feel you're always working, do you need to set boundaries between business hours and off time?

There are moments when it can be beyond tempting to throw in the towel. You wonder how much longer you can go on at this nonstop pace. But when you have an efficient workflow that saves time and enables you the freedom to live the life you want, you'll never wonder why this is the career you chose.

Longevity and sustainability are a necessity if you want to hit the double-digit years of being in business. Envision your dream work/life balance, then implement whatever changes are needed to make it a reality. As CEO, you have the authority to change anything you don't like about your workflow model or workplace environment. You are capable of having the business of your dreams!