Wouldn't you like to cut through the noise and speak directly to your dream clients? Connect with them by helping them envision you telling their story? "I'm a terrible writer!" You might be thinking, but eloquent words aren't necessary! It might sound cliche, but it's true, share from your heart! So, how do you do this?
Photo by Alicia Mink
Firstly, you should understand who you're talking to — who is your ideal client? Once you've identified them, ask yourself if you're speaking to them clearly. Think of it as communicating in a specific language so that you're interacting with your clientele in a personal manner, and they'll be able to hear you loud and clear.
We know so many people who say they struggle with Instagram captions, so here are a few prompts to get you typing!
Share why you love this particular shot or what it means to you.
Write about the people in the frame and their story — we know your clients mean the world to you!
Open up about your photography journey or what's currently on your mind.
Share session and wedding tips!
Photo by Rachel Owens
Share work that resonates with you. Show what you want to shoot and the type of work that makes you excited to pick up your camera. As artists, we put so much of ourselves in our art, and it's a way in which we share ourselves with the world. Don't compare your work to others; it's 100% A-OK if it doesn't look like anybody else's.
When you're creating work that genuinely brings you joy and is authentic to you, it draws the right people to you. Speaking to your followers through compelling imagery + strong copy sends a powerful message and creates a memorable brand.
Photo by Jordan Galindo
Add value to your followers’ feeds. It’s a great way to stand out from the dozens of other accounts they follow. Adding value, sharing about yourself, and being authentic is a way you can reinforce your brand with every interaction and have your audience wanting more. Long before they even need a photographer, they'll want to engage with you, and you'll be the first person that comes to mind when they do need a photographer.
Create a connection that makes them want YOU from the get-go. That takes it from just needing a photographer to needing YOU as their photographer. Cost is no longer a factor when they value you and your vision.
We hope this article inspired you to share from the well of who you are because we think you're pretty awesome 😉 Know that your dream clients are out there, and they want to connect with you!
