So let's say you're currently bringing in $60,000 a year from your awesome wedding photography skills alone, with an average price of $3,000 per package and 20 weddings annually. But what if you want to double that income and make $120,000 a year?
Here are a few potential ideas to help you achieve that goal:
Create High-End Packages: Offer premium packages that cater to clients who are willing to pay more for your services. These packages could include additional services and products, such as custom-designed albums, an extra shooter, and more. Selling three premium packages at $6,000 each would earn you an extra $18,000 a year.
Increase Your Prices: If you're consistently booking clients, it might be time to increase your prices. By raising your average package to $4,000, you could make an extra $20,000 a year!
Offer Destination Wedding Packages: If you're down for some travel, why not offer wedding packages for clients who want to get married in exotic locations? These packages should include travel and accommodation expenses and come with a premium price tag. Book two more of these weddings per year at $8,000 each, and you could bring in an extra $16,000.
Expand Your Offerings: Consider offering additional products and services, such as drone footage, or fine art prints, or even beautiful handcrafted boxes to store the prints. Just upsell each wedding package by $500, and assuming you book the same number of weddings, you could increase your annual income by $10,000.
All of these strategies combined could potentially bring in an extra $64,000 for a total of $124,000 a year. Think about it, crunch some numbers, and see what feels realistic for you this year. Remember, setting a goal is just the beginning – it's all about taking action to achieve it.
Remember to stay focused, be persistent, and always strive to improve your craft. Good luck!
