Marketing only when you need bookings is like planting seeds and expecting a full garden the next day. It just doesn’t work that way.
We see this all the time - photographers show up on Instagram when things slow down, post a few times, maybe run an ad… then disappear the second they get busy again.
Then, when inquiries dry up, panic sets in.
But here’s the thing: marketing isn’t something you do when you need clients. It’s something you do so you’re never without them.
The photographers who stay booked? They don’t scramble. They don’t wonder where their next inquiry is coming from. They stay visible - posting, emailing, running ads - all the things that keep their pipeline full.
But if you ghost your audience for months and suddenly show up because you need bookings? Crickets.
Here’s the truth:
📸 Every social media post reminds people you exist.📸 Every email keeps you top of mind.📸 Every ad puts you in front of new potential clients.
And that’s where we come in.
At The Ginger Lab, we take editing off your plate so you can focus on what actually grows your business - marketing, networking, and delivering an amazing client experience.
When you’re not buried in hours of editing, you have more time to show up, book more shoots, and keep your calendar full.
Marketing is a long game. If you want steady bookings, you have to stay consistent - even when you're busy.
Let us handle the editing so you can focus on the growth.
🚀 Ready to take back your time? Try us for free today.
