Getting new inquiries is exhilarating but can also be nerve-wracking for some. What to say? How to proceed? Am I missing anything?
A streamlined booking process saves time and makes the whole experience better for you and your client. When you have good workflows in place, you can focus more fully on the creative aspects of the job. Let's dive in and study a detailed look into the booking process!
There are some ingredients to the booking formula relevant to everyone, but you can find ways to personalize the process to provide a branded experience. Put yourself in your client's shoes, and think about how you would feel in your client's place.
The first impression:
The inquiry/contact form on your website should be easy to read and user-friendly. If it's not easy to navigate, visitors may exit before completing your contact form. Besides having the required fields of name, email, date, etc., you can add some fun and more detailed questions:
• Instagram handle
• How did you hear about me?
• Event location
• Guest count
• What are you looking forward to most about your session/wedding?
Reply quickly:
On your contact page, list the timeframe they can expect to hear back from you. If they emailed a lot of photographers at once, think about how appreciative they'd be if you're the one who always replies the fastest. It certainly makes them feel like a priority!
Create or purchase email templates to send for your initial response. They'll save time and enable you to reply as soon as you see the inquiry. Be sure to personalize it if they provided specific details or mentioned something you can address by sharing your expertise.
Call to action:
End your email with a call to action so they'll feel more compelled to respond. Provide a reason to reply. Ask to schedule a Zoom meeting or call. "Do you have a location in mind for your session? I'd love to hear about it and can send some additional ideas."
On the call:
You don't have to jump straight into talking photography. Ask a couple of establishing questions about themselves. Pinpoint their needs and what they're looking to hear from you that convinces them you're the right person to hire. Share your expertise and how you can make their day easier while beautifully capturing their memories. Ask what photos are important to them and create a connection.
Pro tip: Create a list of talking points or questions you don't want to forget to ask. It eliminates wondering what to say next!
Send proposal:
Some photographers send their pricing information with their first reply, while others wait until after/on the phone call. If you wait until after the call, send it promptly and readdress any concerns or questions they might've brought up. Find ways to add extra value to what you said on the call.
If you sent your information before the call, let them know how much you enjoyed chatting with them and that you're available to answer any additional questions.
Follow up:
If they mentioned deciding in X amount of days and that time has passed, politely send a follow-up email to ensure they have all the information they need and ask if they have further questions.
Seal the deal:
Yay, you booked the client! Send the contract and invoice, then hold the date. You may also want to send a booking gift or welcome guide.
We hope this helps you streamline your booking process, so you can continue doing what you love!
Cheers,
Your Ginger Team
