Preparing for Next Year

The approach of a new year is an exciting time. Filled with all the hopes and dreams of the days to come, it can also be a little overwhelming when it comes to knowing how to prepare. "Chance favors the prepared mind," so today, we're sharing our best advice on preparing for next year to help you have a happy + strong start!

Set goals and plan out the steps to achieve them. You can't accomplish a goal without first knowing what actions to take. Before this year closes, decide which steps you can take now to move closer to your goals. Start building the momentum and get that ball rolling in advance.

Reflect on what worked and what didn't. Did attending a retreat broaden your network and create connections that have led to partnerships? Did a particular marketing campaign fall short of expectations? This year alone, there have probably been dozens of experiences that offered insights into what areas you're excelling in and where you could improve. Take time to reflect and study the lessons you've learned.

Check-in with yourself. The winter is a great time to rest and recover from the intense wedding season. If the pace you were running at this past year isn't how you want to continue, it's vital to be honest with yourself for your overall well-being. Burnout does not lead to longevity.

Share engaging and incredible content to get you in front of your ideal clients during engagement season. Most likely, you're sitting on tons of amazing photos from summer and fall weddings. Engagement season is the prime time to post and ensure newly engaged couples see your work. Create reels, be active on stories, and post gorgeous photos. Don't forget to tag all the vendors to grow your reach!

Update pricing guides, portfolio, and website. Now is the time to refresh your collection information, website copy, and other essential elements that deal with booking clients and inquiries! If you've started implementing new offerings, make sure they're known. 

Celebrate this year's wins. It's easy to get so focused on achieving the next thing on the list that you don't take the time to rejoice and applaud yourself for the goals you have reached. The place you dreamed about being years ago is where you are now. Recognize where your continued hard work has brought you, and pop some champagne! 

Every year is full of highs and lows, and it's incredible how much can happen in a single year. Even if you didn't accomplish everything you hoped for this year, know that you're closer than ever. You never know if your best year yet could be right around the corner. We're sending you all the good vibes as this year ends and can't wait to continue to support you in the next one!

How do you prepare for a new year?

Maintaining & Monitoring Growth

Growth is essential in every area of life but especially crucial in a business. A thriving business tracks its growth regularly and knows which steps to take to maintain progress. Your business should be growing to some extent every year, but remember that success doesn't happen overnight. Growth, however small, is still progress. 

Maintaining steady growth will establish your business and expand your brand. No matter your level of business, there's always room for growth. Approach everything with a mindset to learn, and you'll go further faster.

To measure growth, compare where you are this year to the same time last year. You'll probably be pleasantly surprised to see your business has grown more than you thought.

Look back over your years of business and pinpoint the areas of growth that led to where you are now. Was there a breakthrough year or a dream job that opened doors? Did you have a revelation that completely changed how you approach business? Can you remake the recipe that resulted in those strides of growth? 

If you feel stuck and don't see growth, focus on one area at a time to develop. Devote your time and attention to it and consider investing in education or mentorship. Avoid the comparison game, and don't get discouraged. Growth can be slow but stay the course, and you're hard work and dedication will be rewarded eventually.

Once you've started growing, it's time to maintain it! Surround yourself with people who inspire you to challenge yourself and push for excellence. Look for ways to expand your business's market and increase your passive income. Make it a goal to learn something new in photography or business management every year. 

Submit your work to top publications and raise your prices to reach a new clientele. Become an educator and teach topics you're passionate about and have a wealth of knowledge to share. Niche down your brand or pivot to specialize in a new industry. 

The incredible thing about being a creative business owner is there are no limits to the direction you can take! Grow at your own pace and on the right path for you. Know that you're capable of reaching the moon and having the business of your dreams.