As photographers, we share our vision and artistry through our photos. A solid body of work resonates with your audience and effectively conveys your brand's keywords, message, and aesthetic.
Every image in a curated body of work should be strong enough to stand alone while also looking cohesive together. We know many photographers who struggle with curating their work, so let's dive in and discover the best ways to curate!
The how:
To build a well-curated portfolio, before sharing an image with the world, ask yourself if that image is consistent with your brand and if it strengthens it. Have a purpose for every photo you share! That level of intentionality will establish your brand, elevate your portfolio, and attract your ideal clients. Examine your photos and ask if it's the type of work that would draw those ideal clients. If it's not, ask yourself what it is about it that doesn't attract them.
After paring down through curation, it's crucial to arrange the selected photos in a way that flows cohesively. Take your viewers through a journey that is so visually appealing they can't take their eyes away. When pairing images together, consider the tones of the photos, the way the subjects fill the frame and add atmospheric/detail photos to break up the order of face after face.
The why:
We must curate our work to ensure the very best stands out instead of being lost in a sea of mediocre images. When you don't curate your work well, a potential client may find one of your phenomenal photos, which leads them to look at more of your work; but if the rest of your portfolio isn't as strong, they may question your consistency or lose interest quickly.
When you curate with your ideal client in mind, they'll land on your page and instantly connect with you and your work. Across the board, everything associated with your brand should be visually stunning. It shows we have a deep understanding of aesthetics and a skilled eye.
The results:
When your work is expertly curated and arranged, your ideal client will land on your page and immediately know that you're the photographer they want. They'll be excited to work with you, and they'll be able to envision their photos taken by you. They'll regard you as a master in your field and value your brand. From your website's "Home" page, they'll realize you get them and can meet their photography needs.
We hope this article helps you curate your work and make the best impression possible! If you found it helpful, save it to refer to later. We'd love to hear your feedback if it changed your approach to curation!
