Today we're talking about elevating your client experience because they mean the absolute world to us photographers. When you enhance your client's experience, you're not only adding value to your work; you're making the whole process of having photos taken by you memorable.
Providing a unique and unforgettable encounter with your brand leaves your clients with more than just pretty pictures. When something is truly an incredible experience, we, of course, want to return for more and share about it! We've all heard the phrase "Go above and beyond" countless times, but how exactly do we do this? Here are some actionable tips and advice!
1. Reply quickly
We know just about every human being is busy, and your clients realize this too. When you respond in a prompt and timely manner, you're showing a deeper level of care and that they're a priority. Everybody appreciates it when they hear back quickly from a business, especially when they're excited to be doing business with you.
2. Answer their questions before they even ask
Addressing concerns or questions before they have a chance to pop up lets your clients know you're proactively thinking about them and establishes you as a professional.
Does their session location have tricky parking? Give them advice beforehand so they'll know what to expect when they show up! Did the weather forecast suddenly change? Explain their options and lay out a game plan.
3. Check in and let them know you're thinking about them
Most wedding clients book way in advance, so say "Hello" periodically to see how wedding planning is going. They'll appreciate hearing from you! Ask if there are any ways you can be of further service, and let them know you cannot wait to celebrate their day with them. If you're following them on social media, be sure to comment on any milestones or achievements they've posted as well!
4. Provide a keepsake on the day of their session
Remember Polaroids? They are such fun cameras and give you a printed photo instantly. Bring one along and take a few pictures with it that your clients can take home that very day. They'll be obsessed and will be telling all their friends about it!
5. Send sneak peeks
Your clients are beyond excited to see their photos, so send a little preview within the next 48 hrs. after their session while the energy is still high. They'll be impressed with the fast turnaround, and chances are they'll post it with a shout out to you on Instagram 😉
6. Give a little gift
If your clients were just the sweetest and most easy-going, show how much you appreciate them by sending a present. It could be prints from their session or wedding along with a handwritten note, a basket of treats, or even a candle from a local shop. Get creative!
Tip: If you have a sunrise session, send your clients a Starbucks card the day before with a note saying, "I know our session tomorrow is super early, so here's coffee on me! I can't wait to capture some gorgeous photos with you!"
It really is the little things, and by being intentional and thoughtful with every interaction between you and your clients, they'll see how much you care about them and the experience you provide. Clients want a phenomenal experience in addition to receiving beautiful photos — it's what will keep them coming back! Providing both will help you stand out in your market and build your brand.
Ready to put these tips to use? We can't wait to hear how you apply them!
