Do you know your target audience? Can you describe your ideal client? When you have a specific person in mind to speak to, you'll know what to share to connect with them and how to create a brand that resonates with them.
Today, it's all about identifying your ideal client. Let's discover how to market more effectively by getting inside their head and figuring out how to serve them better.
Build a profile about your client and be as specific as possible. It may feel like creating an avatar in a game at first, but remember, your ideal client exists and is out there. Identifying them will reveal a lot about your brand and bring clarity and direction.
Here are the main points to identify:
Where do they live?
What is their stage of life?
How old are they?
What is their career?
What are they looking for in a photographer?
What is their style?
What are their hobbies?
What do they value?
What concerns or problems do they have that you can solve?
After establishing the basics, you can dive further and ask:
Where do they shop for clothes?
What are the areas they'll splurge?
Where do they travel?
What TV shows do they watch?
What type of books do they read?
How did they hear about you?
What three words would describe your ideal client's personality?
Now, put together their qualities in a paragraph to depict them.
Example:
My ideal client is a kind and stylish bride-to-be who loves travel and art. She wants her wedding to be a joyful and intimate celebration. Her style is timeless and chic. She values her loved ones, moments of laughter, and unforgettable experiences. She wants a wedding photographer who beautifully captures candids, is personable, and offers a high-quality product.
Fill in the blanks:
My ideal client is a _______ and _______ person who loves ________ and _______. They want their wedding to be a ________ and ________ celebration. Their style is ________ and ________. They value ________, ________, and ________. They want a wedding photographer who ________, ________, and ________.
Now that you know your ideal client, only share work they can picture themselves in. Write captions they'll find valuable and communicate that you understand what they want in a photographer and an experience. As you start to book your ideal clients, study what they say are the reasons for booking you and capitalize on it!
