When you first start photography, it's all about improving your work, finding creative fulfillment, and photographing as much as you can. Passion and love for photography started your business, but that doesn't pay the bills.
The not-so-glamourous truth is capturing photos is simply a fraction of the time. Your CEO mode provides the opportunities for you to be behind the camera. Today, we're talking about remaining true to your artistry while maintaining a thriving business.
Artists need to be in tune with themselves in many areas, including knowing the max amount of work they can handle without feeling overwhelmed or burnt out. Your artistry can suffer when you're overworked, so don't forget to take some time for yourself.Consider it a part of the creative process because it will enable you to show up refreshed and inspired.
What's the nemesis for most artists turned entrepreneurs? The numbers. After calculating everything, figure out how much you want to make in a year. Divide your annual income goal by the number of jobs you can take, and you'll see how much you should charge as a base price.
It's a fantastic and rewarding feeling to know your work is esteemed and appreciated. Don't undervalue yourself. You can quickly lose enthusiasm if you continually sell yourself short. Being hired for your talent and vision will nurture your artistry and keep work from feeling like work.
If a particular job doesn't seem like the best fit for you, don't be afraid to say no and let the opportunity pass by. Photographing work you're not keen on will leave you feeling unfulfilled and drained. If you tie yourself up with things you're not excited about, you might be unavailable when your dream jobs come along.
Every year of business looks different, and everyone's balance will vary. One year could be about honing your skills and investing in education, while the next is about scaling the business and doubling the income. You'll know you've found your balance when you're happy with your work, meeting financial needs, and living life to your definition of success.
