A strong portfolio doesn't mean showing that you can photograph everything but that you're a master of your niche. Beginner photographers may feel a vast portfolio is better, while seasoned professionals will tell you curation is crucial.
A photographer's favorite images will tell you a lot about them and their artistry, so be cognizant of the message your favorites are relaying. Clear brand identity immediately lets potential clients know if you're the right fit for them.
Today, we're letting you in on the secrets for building and maintaining a stellar portfolio. Ready to start attracting your dream clients by wowing them with your work? If your answer is "Yes!”, It's time to start reading!
Consistency over variety. Consistent editing, naturally posed subjects, and thoughtfully composed photographs comprise a portfolio that will stand the test of time. You don't have to show photos from every wedding or job. Only include the best of the best in your portfolio. It could hurt you more to incorporate an image that isn't very strong just for the sake of variety.
Update your portfolio at least one to two times a year. As your style evolves, you may be amazed by what you had considered your best work. It's a constant process of improving and refining. As your artistry develops, make sure your website is current.
Your portfolio should reflect your ideal client. There's a disconnect if you want to attract a formal aesthetic but show rustic weddings. If you're more about the perfectly imperfect candids, show it! Potential clients can only decide if they want to inquire from the work you share, so they need to quickly see that you understand the look and vibe they want. They should be able to envision themselves in your photos.
Your website is not your only portfolio. Before someone even looks at your website, let alone make it to your portfolio page, they check out your Instagram. Draw them in so that they want to know more about your services through your site! Keep them consistent with one another to ensure your IG doesn't give off a different vibe than your website or vice versa. You'll lose a lead if they're confused by which vibe is you.
Get a second opinion. Ask a fellow photographer friend to review your portfolio selections. An extra pair of eyes is great for catching something you might've overlooked and can provide an objective opinion since they're not emotionally attached to particular images.
How do you feel about your portfolio? Are you proud of it, or is it still a work in progress?
