We can be so hard on ourselves that we neglect to notice the areas where we excel. We tend to get so caught up in our flaws that we forget to nurture our strengths. Everybody has weaknesses because we're only human, so today, we're talking about maximizing your strengths and talents and capitalizing on them!

Truly capitalizing on your photography and business powers is how you'll be able to grow a strong business and increase income. Tap into those areas of expertise and share them with the world!

What would you say your strengths are? Are you spectacular at marketing? Can you make your subjects comfortable in front of the camera? Do you enjoy bookkeeping, and you're fantastic at it as well? If you don't know where to begin to identify them, what did your clients say in their raving reviews?

Create a list of all of your skills. It'll be a great encouragement whenever you're feeling imposter syndrome or being extra hard on yourself. With all of those talents on your list, there's at least one you could use to create educational content, raise your prices, or diversify your income. What are the other avenues you could take your business down?

How can you play on your strengths to attract your ideal clients? Discover a way your talents can speak even louder to your market, so there's no hesitation whether or not you understand their concerns and needs. Are you great at planning and can provide a seamless elopement experience for your couples? Do you live in a high tourist area and know the best photo spots and things to do? Think about what potential clients are searching for so that you can create content that solves their dilemmas. They'll find your name everywhere and see you're an expert in the field.

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Share about your areas of expertise often and include photo examples or BTS footage. Show yourself in action and give viewers a peek into the experience you offer. Communicate your strong points and focus on finding ways to improve those areas to make them shine even more.

Yes, every person has weaknesses, but they also have their strengths! We love to hear your feedback, so drop us a line if you enjoyed reading this topic and found it uplifting

Have you ever wondered if a system existed to make tasks in your business less time-consuming?

Running a business is hard enough already, so today, we've compiled a comprehensive list of all the systems you could ever need to make your business run smoother and your life easier. You'll want to bookmark this one, friend!

Business:

No matter where you are in your business, a CRM program (client relationship management) is 100% essential in our digital age. You can send proposals, contracts, and invoices, automate emails, track scheduling, and more with programs made for photographers and creatives. Each program offers a free trial, so test out which one is the right fit for you.

Quickbooks is great for accounting and integrates with some CRM programs to make bookkeeping a breeze. Quickbooks can also track your miles, or you can use a separate app like Everlance or Mile IQ.

Google Docs, Sheets, and Drive are fantastic resources as well.

Social Media:

Posting regularly to social media is a must. Save time and plan a week or month of content at once. Batch schedule in advance and automatically post, so you don't have to think about it again.

Ultize Tailwind for Pinterest to schedule and automatically pin your photos and get more eyes on your work.

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Design:

Do you need to create a client guide or perfectly arrange photos for a stunning post? Effortlessly design on-brand content from your phone and leave everyone wondering where you got your professional quality graphic design skills.

We also love Creative Market for fonts, templates, and graphics. They have a vast selection for every aesthetic!

Photography:

As every photographer knows, the job is far from done when you set down the camera! Besides backing up your photos on multiple external hard drives, use cloud storage services like Backblaze for additional security.

Deliver galleries and increase your passive income by selling prints through online gallery services.

Quickly design and share album proofs with clients through
AlbumStomp and SmartAlbums. They simplify the design and ordering process so you can focus on selling more.

Create beautiful collages for blogging and Facebook sharing with Blogstomp. Everyone will be asking what templates you use!

We hope you implement these tools to run your business more efficiently and save time so you can enjoy your favorite things in life!